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Your Business Has the Data. We Find What You're Missing.

Tundral analyzes performance across your roofing business — from marketing and sales to jobs and financials — and your dedicated Tundral advisor works with management to turn the findings into better decisions.

Get Your Performance Diagnostic

Start with your existing data. No new systems or long-term commitment required.

The Problem

Your business gets harder to see as it grows.

Your business gets harder to see as it grows.

Your CRM sees your leads. Your marketing platforms see your spend. Your job system sees your projects. Your accounting software sees the financials. None of them see the whole business. 

Your CRM sees your leads. Your marketing platforms see your spend. Your job system sees your projects. Your accounting software sees the financials. None of them see the whole business. 

The Data Already Exists

The answers are already in your business.

Tundral brings together the data your business already generates across marketing, sales, jobs and financials to understand what's actually driving performance.

  • Marketing Spend

  • Lead Sources

  • Appointments

  • Estimates

  • Sales Reps

  • Close Rates

  • Jobs

  • Revenue

  • Job Costs

  • Gross Margin

  • Branches

  • Service Mix

The Output

We turn disconnected data into decisions.

Tundral continuously analyzes your business for meaningful changes, underperformance and opportunities — then investigates what's driving them, quantifies the impact and works with management to determine the right next steps.

How It Works

From scattered data to better decisions.

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Connect

We securely analyze the data you already have across your CRM, marketing, jobs and financial systems.

Connect

We securely analyze the data you already have across your CRM, marketing, jobs and financial systems.

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Analyze

We identify the most meaningful changes and opportunities, investigate what's driving them and quantify the financial impact.

Analyze

We identify the most meaningful changes and opportunities, investigate what's driving them and quantify the financial impact.

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Advise

Your dedicated Tundral advisor works with management to interpret the findings and determine the right next steps.

Advise

Your dedicated Tundral advisor works with management to interpret the findings and determine the right next steps.

Example Insight

Your cheapest leads aren't always your most profitable.

Your cheapest leads aren't always your most profitable.

A marketing channel can look efficient on cost per lead while producing weaker opportunities, lower close rates or less profitable jobs. Tundral follows performance through to actual job economics.

A marketing channel can look efficient on cost per lead while producing weaker opportunities, lower close rates or less profitable jobs. Tundral follows performance through to actual job economics.

Lead Cost

Lead Cost

What it costs to generate demand

What it costs to generate demand

Conversion

Conversion

How efficiently leads become sold jobs

How efficiently leads become sold jobs

Gross Profit

Gross Profit

What those jobs actually contribute

What those jobs actually contribute

ILLUSTRATIVE ANALYSIS

Category

Category

Cost / Lead

Close Rate

Close Rate

Avg. Job Gross Profit

Avg. Job Gross Profit

Gross Profit / $1 Ad Spend

Gross Profit / $1 Ad Spend

Meta

Meta

$0

$0

$0

$0

0%

0%

0%

0%

$0

$0

$0

$0

$0.00

$0.00

$0.00

$0.00

Google Search

Google Search

$0

$0

$0

$0

0%

0%

0%

0%

$0

$0

$0

$0

$0.00

$0.00

$0.00

$0.00

FINDING

Google Search generates 2.2x more gross profit per ad dollar despite a 75% higher cost per lead.

Google Search generates 2.2x more gross profit per ad dollar despite a 75% higher cost per lead.

NEXT STEP

Test shifting incremental budget toward Google Search and monitor returns as spend increases.

Test shifting incremental budget toward Google Search and monitor returns as spend increases.

Why Tundral

Built to go beyond what traditional reporting misses.

Roofing-specific analysis across the entire business — not another dashboard, agency report or outsourced finance service.

Roofing-First

Built around the economics and operating realities of roofing companies — not generic business intelligence.

Across the Business

Marketing, sales, jobs, operations and financials analyzed together instead of in separate silos.

Independent

We don't manage your ad spend or sell you leads. Our job is to determine what's actually creating economic value.

Financially Grounded

We prioritize findings based on their potential financial impact, helping management focus time and resources on what matters most.

Investigated, Not Flagged

We go beyond flagging changes to investigate what's driving them, what they mean financially and whether management should act.

Dedicated Advisor

Your dedicated Tundral advisor learns your business, leads management discussions and helps with your team to turn findings into decisions.

Common Questions

Questions before getting started?

Questions before getting started?

What does working with Tundral look like?

We already have reporting and dashboards. How is Tundral different?

What data does Tundral need?

Do you need access to our systems?

How is our data handled?

Find out what your business isn't telling you.

Start with a Performance Diagnostic to uncover where profit is being lost, what's driving performance and where to focus next.

Get Your Performance Diagnostic

Find out what your business isn't telling you.

Start with a Performance Diagnostic to uncover where profit is being lost, what's driving performance and where to focus next.

Get Your Performance Diagnostic

Find out what your business isn't telling you.

Start with a Performance Diagnostic to uncover where profit is being lost, what's driving performance and where to focus next.

Get Your Performance Diagnostic